Media Releases

ROLEX GRAND SLAM OF SHOW JUMPING LAUNCHES POIGNANT NEW AD CAMPAIGN
2018-03-08

Rolex Grand Slam   

ROLEX GRAND SLAM OF SHOW JUMPING LAUNCHES POIGNANT NEW AD CAMPAIGN

Commercial with white play

Media Release: 08 March 2018

The Rolex Grand Slam of Show Jumping has released a pioneering new commercial to coincide with the opening Major of the year, The Dutch Masters, which takes place in ‘s-Hertogenbosch, The Netherlands, from 08 – 11 March.

With the theme, ‘Surpass yourself and become a legend’, the 60-second-long film promotes the dedication and passion required to win the Rolex Grand Slam of Show Jumping, which is made up of the four most internationally renowned show jumping events in the world, The Dutch Masters, CHIO Aachen, CSIO Spruce Meadows ‘Masters’ and CHI Geneva.

The commercial will premier at The Dutch Masters, with a shorter 30-second film also due to feature on the Rolex Grand Slam of Show Jumping social media channels. The commercial will then make its television debut to coincide with CHIO Aachen in July.

The highly emotive film, which is made up of footage from previous Rolex Grand Slam of Show Jumping events, is part of a wider new advertising campaign to promote the Rolex Grand Slam, which will also feature creative new advertising artwork and an enhanced social media presence.

Sophie Mottu Morel, president of the Rolex Grand Slam steering committee said, “We wanted to demonstrate the passion and determination required to reach the pinnacle of the sport and the honour and esteem bestowed upon those who achieve success.”

With current Rolex Grand Slam of Show Jumping contender, Kent Farrington, out injured, the quest to win the most sought-after prize in the sport will begin in earnest at The Dutch Masters this weekend, with a stellar field, including eight of the world’s top 10 riders set to contest the much-anticipated Rolex Grand Prix on Sunday 11 March.

A prize of €1 million, on top of the prize money from each of the four shows, is on offer to any rider who wins three of the four Majors consecutively, with a further €1 million prize if that same rider continues their victory by winning a fourth Major in succession.


PHOTO CREDIT:
TV commercial © Rolex Grand Slam


NOTES TO EDITORS:

ROLEX GRAND SLAM PRIZE

The Rolex Grand Slam is the most prestigious challenge in the sport of show jumping, primarily due to the sporting prowess required to achieve the feat. It is a quest taken on by the best, with the aim to be the best and secure the legendary status associated with winning. In recognition of the epic nature of the challenge, any rider who wins three shows in a row, receives €1 million on top of the prize-money of each show. If that same rider then continues their success by winning a fourth Major in succession, they will be rewarded with an additional €1 million bonus. Moreover, anyone who wins two out of the four shows, also receives a bonus.  If two shows are won in succession, the bonus is €500,000. If the rider is successful in qualifying for the “two out of four mode”, but doesn’t claim the victories at two consecutive shows, the bonus totals €250,000.  It is only the rider that counts, therefore it is possible to claim the bonus riding different horses.


DATES FOR THE 2018 ROLEX GRAND SLAM OF SHOW JUMPING EVENTS
08 - 11 March 2018                 The Dutch Masters
13 - 22 July 2018                     CHIO Aachen
5 - 9 September 2018            CSIO Spruce Meadows ‘Masters’
6 - 9 December                        CHI Geneva              
 

PREVIOUS WINNERS OF THE ROLEX GRAND PRIX

Nick Skelton (GBR), Big Star

CHIO Aachen 2013

Pieter Devos (BEL), Candy   

CSIO Spruce Meadows ‘Masters’ 2013

Steve Guerdat (SWI), Nino des Buissonnets

CHI Geneva 2014

Christian Ahlmann (GER), Codex One  

CHIO Aachen 2014

Ian Millar (CAN), Dixson 

CSIO Spruce Meadows ‘Masters’ 2014

Scott Brash (GBR), Hello Sanctos    

CHI Geneva 2014

Scott Brash (GBR), Hello Sanctos    

CHIO Aachen 2015

Scott Brash (GBR), Hello Sanctos    

CSIO Spruce Meadows ‘Masters’ 2015

Steve Guerdat (SWI), Nino des Buissonnets

CHI Geneva 2015

Philipp Weishaupt (GER), LB Convall 

CHIO Aachen 2016

Scott Brash (GBR), Ursula XII

CSIO Spruce Meadows ‘Masters’ 2016

Pedro Veniss (BRA), Quabri de l’Isle

CHI Geneva 2016

Gregory Wathelet (BEL), Coree 

CHIO Aachen 2017

Philipp Weishaupt (GER), LB Convall 

CSIO Spruce Meadows ‘Masters’ 2017

Kent Farrington (USA), Gazelle

CHI Geneva 2017

  

For further information on The Dutch Masters or the Rolex Grand Slam of Show Jumping, please visit www.rolexgrandslam.com

MEDIA CONTACTS:
Rolex Grand Slam of Show Jumping Press Office
press@rolexgrandslam.com

Anthony Schaub
The Consultancy Group
anthony.schaub@theconsultancy-group.com

 

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