Spruce Meadows respects the protection of your privacy on the Internet. As part of our ongoing operations, we gather certain types of information about our contacts, customers and clients and we would like to explain the types of information we assemble, what we do with it and how to correct or change your information.


What Information is Collected about Spruce Meadows Contacts?


As part of the process in downloading Spruce Meadows information and in enrolling in any Spruce Meadows promotions or events, you will be asked to provide an e-mail address and other contact information, as appropriate. This information may or may not be necessary, depending upon the action being taken. In some instances Spruce Meadows may require an e-mail address for enrollment into a promotional agenda. In all other instances, an opt-out option will be offered.




In addition to information provided by visitors to our web site, Spruce Meadows monitors incoming and outgoing web traffic data for diagnosis of server problems for web administration purposes and uses this data to collect general demographic information about all visitors to our site. This information allows us to ensure that we provide the most desired information and service to our visitors. As an important part of providing quality service, Spruce Meadows may use cookies to store and track information.

A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. By modifying your browser preferences, you have the choice to accept all cookies, or be notified when a cookie is set, or to reject all cookies. Spruce Meadows will access only those cookies that we have generated.




Any personal information you provide to us will be treated with care and, subject to this Policy and applicable law, will not be used or disclosed in any way to which you have not consented. By submitting your personal information to Spruce Meadows, you signify your consent to the collection, use and disclosure of your personal information in accordance with this Policy. Spruce Meadows will not sell or release identifiable visitor information to any third party without your permission and will limit disclosure of information to the following, where we believe in good faith that it is required to do so in response to a Subpoena or other legal process; where reasonably required to do so in order to maintain, update or otherwise implement Spruce Meadows data security measures, equipment, technical operations, etc.; or where reasonably necessary to identify, contact or bring legal action against persons or entities to preserve and/or enforce Spruce Meadows’ rights.

Spruce Meadows makes all efforts to protect the confidentiality of all visitors and will never knowingly allow unauthorized access to this information by any third party. We have made a significant investment in our server, database, backup and firewall technologies to protect information assets. These technologies have been installed as part of a complex security architecture and protocol.

Information Uses


Spruce Meadows collects, uses and discloses personal information for the purposes identified at the time of collection, or as otherwise permitted or required by applicable law, including for the following services:

  • to deliver advertizing and promotions and to monitor, analyze and report campaign results internally. This data is in a non-personally identifiable aggregate form designed to analyze general trends and usage patterns.

  • to provide customer and other related services;

  • to establish and manage customer relationships, including considering whether to establish such a relationship;

  • administrative, management and business purposes, such as to issue invoices, administer accounts, collect and process payments, evaluate credit standing, fulfill contractual obligations, and audit our business operations;

  • to develop our knowledge and advertising management systems and databases;

  • to distribute Spruce Meadows publications, invitations and other communications which Spruce Meadows believes may be of interest to clients and other individuals;

  • to contact and communicate with clients and other individuals for the purpose of conducting market research, and evaluating client service and satisfaction;

  • for any other purpose for which we have your consent



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